About Foundry & Grit, LLC
A single-member Alabama limited liability company in Gadsden, Alabama. Fossaris is its product.
Who builds this
Fossaris is built and operated by Foundry & Grit, LLC, a single-member Alabama limited liability company with its principal office at 138 Bryant Street, Gadsden, Alabama 35901. The company’s founder and sole member is James E Holladay II.
- Legal name
- Foundry & Grit, LLC
- Entity type
- Single-member Alabama limited liability company
- Founder and sole member
- James E Holladay II
- Principal address
- 138 Bryant Street, Gadsden, Alabama 35901, United States
- Product
- Fossaris — fossaris.com
- Contact
- team [at] foundryandgritllc [dot] com
Why it exists
James E Holladay II is a working general sales manager at an automotive dealership. He built Fossaris for a problem he has at work rather than one he read about.
The problem is ordinary and every store has it. A customer buys a vehicle, has a good experience, shakes hands with a salesperson — and is never heard from again. They do not leave for a competitor so much as quietly stop coming back, and the service department loses the relationship the sales floor built. The industry calls them orphan customers. There are more of them than anyone likes to count.
Reaching them is not hard because of technology. It is hard because the tools are clumsy: printed coupons that are lost by the time they matter, email blasts nobody opens, and software written for people who enjoy software. Meanwhile the thing almost every customer already has open on their phone is a wallet.
So Fossaris is small on purpose. A salesperson writes a coupon for a customer they remember. The customer taps once and it lands in the wallet they already use. An advisor scans it at the drive. Nothing else — no app to install, no account, no password, no portal.
How it is being built
Fossaris is in private pilot with one dealership. That is the whole deployment today, and we would rather say so than imply a customer list that does not exist.
Building it inside a working store rather than around a whiteboard is the reason the design is as narrow as it is. Every screen has to survive a salesperson using it between customers and a service advisor using it with a car in the lane, which rules out most of what software normally accumulates.
Getting in touch
James E Holladay II reads the email himself. If you run a dealership, or you are verifying who is behind this, write to team [at] foundryandgritllc [dot] com — or see the contact page for the postal address.